Have you run your website through my Website Audit Tool yet?
If not, you should, it is free, and the results are immediate.
If you have, you will see that your report is broken down into 7 different audits.
Now, thats great. But, thats not all of it.
Do you know what to do when they arrive?
You need to turn these “visitors” into “customers”, and thats where “conversion” comes in.
My Website Audit Tool
In the Conversion audit of my Website Audit Tool, there are 2 automated tests that I run on your website, and 1 manual test for you:
- Checking for a contact form
- Checking for Google Analytics
- Checking for live chat
1. Checking for a contact form
In this test, I check that you have a contact form on the page.
A contact form to receive enquiries from your visitors is a very simple solution to receive leads from your website.
2. Checking for Google Analytics
Here, I check that you have the Google Analytics tracking code on the page.
Google Analytics enables very informative insights into the behaviour of your website visitors.
It is free, very powerful, and you should be using it.
But, with that power, comes a steep learning curve and it requires some mastery to get the best from it.
A basic insight that Google Analytics provides is to see, for example, what website content is underperforming so that you can re-write it and then look to see if your change improves visitors time-on-page.
3. Checking for live chat
This last test that requires checking manually.
Do you have live chat?
By live chat, I am talking about that little chat icon that appears in the corner of the screen on many websites.
Love it or hate it, that little icon provides a great way to interact with a potential customer whilst they are live on your website.
Imagine a visitor on your product page and your chat icon pops up to say “Is there anything I can help you with?”.
It starts an interaction and discourages the customer from walking away and spending their money elsewhere – akin to a store attendant in a shop walking up to a customer.
How to score well
It is very easy to score 100% for the Conversion audit of my Website Audit Tool.
You just need to follow these 3 steps:
1. Create a contact form
If you are on WordPress, most likely your theme (or your webpage builder), provides a form component that you can simply drag & drop into your page and then customise.
The tricky part is where to put it.
The best place for your contact form is at the point where you think the visitor will want to contact you.
Take this product page example again, I would place the contact form after the product description. By doing this, you are encouraging visitors to send you an enquiry if they are not ready to buy.
2. Use Google Analytics
The installation of Google Analytics is very simple.
I prefer to put the Google Analytics tracking code directly into the website, which you will get when you setup your account.
But, the use and comprehension of Google Analytics is the challenge.
You will need to examine your stats often, and learn what it all means.
3. Install live chat
You have many providers of live chat to choose from, and you won’t go wrong by having a look at the top 10 results from a Google search.
Of course, if you are on WordPress, there are some excellent live chat plugins to choose from on WordPress.org.
So, what do you think about my Website Audit Tool? Do you think it has enough test for conversion?
I know I haven’t talked about the Website Audit Tool, but I’ve been working on it in the background for a while.
A feature of this tool is to show you a cached report for a webpage if it exists. By doing this, I can keep demand on your web server and on mine to a minimum. It also enables me to show the results to you much quicker.
Give the Website Audit Tool a try and let me know what you think.